Post by account_disabled on Dec 26, 2023 1:53:35 GMT -5
In our daily lives we face a plethora of decisions in which we are forced to compromise and give up one thing for the apparently opposite (or, failing that, to opt for half measures). However, and despite the fact that our lives are largely governed by half measures, such half measures disappear when it comes to choosing soft drinks that, without harboring a gram of sugar in their guts, retain all their flavor. A new Pepsi campaign revolves around this premise to sell the benefits of the Pepsi Zero Sugar soft drink. The campaign, which has the motto "Zero Sugar, Zero Compromise" , is focused on men between 30 and 40 years old who are tired of compromising on their daily choices.
Made up of 70 different advertisements (accompanied, of course, by identical images), the Pepsi campaign aims to adapt to the particular context in which it reaches the eyes of the viewer , that man who Phone Number List is watching, for example, his favorite "late show" and He simultaneously knows that he has to get up early the next day to go to work. Or that other man who is enjoying a hockey game on television and remembers that he must get up early the next morning to take his children to practice for his favorite sport. If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here " The insight in which this campaign is rooted is that the consumer is constantly compromising for others, for his boss, for his wife, for his children and even for his diet," explains Todd Kaplan, vice president of marketing.
From PepsiCo. The idea behind PepsiCo's new campaign is that, although adulthood carries multiple concessions on its shoulders, Pepsi Zero Sugar never confronts the consumer with the problem of having to sacrifice taste for their own well-being. The different ads that are part of the new Pepsi campaign are designed to make their way onto television, radio and digital media. The campaign is signed by the advertising agency Goodby Silverstein & Partners and the media agency OMD. Like other soft drink manufacturers , Pepsi has recently focused a lot on sugar-free and low-calorie drinks to meet the demand for healthier alternatives from its target.
Made up of 70 different advertisements (accompanied, of course, by identical images), the Pepsi campaign aims to adapt to the particular context in which it reaches the eyes of the viewer , that man who Phone Number List is watching, for example, his favorite "late show" and He simultaneously knows that he has to get up early the next day to go to work. Or that other man who is enjoying a hockey game on television and remembers that he must get up early the next morning to take his children to practice for his favorite sport. If you do not see the embedded video correctly, click here If you do not see the embedded video correctly, click here " The insight in which this campaign is rooted is that the consumer is constantly compromising for others, for his boss, for his wife, for his children and even for his diet," explains Todd Kaplan, vice president of marketing.
From PepsiCo. The idea behind PepsiCo's new campaign is that, although adulthood carries multiple concessions on its shoulders, Pepsi Zero Sugar never confronts the consumer with the problem of having to sacrifice taste for their own well-being. The different ads that are part of the new Pepsi campaign are designed to make their way onto television, radio and digital media. The campaign is signed by the advertising agency Goodby Silverstein & Partners and the media agency OMD. Like other soft drink manufacturers , Pepsi has recently focused a lot on sugar-free and low-calorie drinks to meet the demand for healthier alternatives from its target.